A new design was needed for the 300g frozen boxes. The brief was to create a design which appealed more to the western market. New photos with the product cooked in western dishes was used and it was all in English – their current version has both Chinese and English.
The client Lamyong were wanting to have their 600g product frozen bags redesigned in that there would be a small window at the front to show the product product inside. This was an example of one of the redesigns for the vegetarian chunky fish range. Space at the top had to be kept in mind for sealing.